Overview
My name is Nina and I'm half Indian and half English and spent my early years growing up in India before moving to the UK. I've always been interested in fashion (especially handmade clothes and jewellery) and love travelling. I've travelled all over the world, but my second home, and the place I always go back to as much as possible, has always been India.
I'd been working in the corporate payments space for many years, but decided to take a month's break last October. I took a trip... Read more
back to India and was shocked to see that the poverty seemed to have increased and the local hand crafted artisan trade especially in Jaipur - which is known as the "city of gems" - had decreased significantly. This was due to poor salaries caused by tight margins from the larger companies, unethical working conditions and increased competition from mass production. The artisans were just giving up and sending themselves and their children to beg or trying to find work elsewhere.
This was my inspiration to change!
I have always loved creating new innovative things, and wanted to use my core skills to venture out in to a new industry and start up a jewellery and clothing range, which is 100% handmade, of the best quality materials and craftsmanship, but tailored to Western tastes - so a bit of India meets the West. My aim is to make beautiful, luxurious, sustainable pieces, that will make people want to buy them, make them feel like they are wearing pieces of art, increase recognition and value in the handmade trade, and support the local Indian artisans in the process.
The jewellery ranges from fine delicate pieces showing off the purity of gems that can be found in mines across India to vibrant statement ornaments, all tailored to Western tastes, but with a bit of the Indian flair. Each piece has been lovingly hand made by several groups of artisans, and the intricacy of the details involved means it can take several weeks to complete - just like a piece of art. Show less