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Christmas Cards go AWOL

2nd of December, 2010

192.com uncovers missing and late Christmas cheer

  • Cards from friends preferred to cards from Mum and Dad
  • Christmas Eve considered too late to receive a Christmas card
  • Millions of Christmas cards are sent to the wrong address
  • Brits outraged by factual errors in Christmas wishes

Address-finding experts 192.com have uncovered widespread Christmas card disappointment, with millions of cards sent to the wrong address, or sent too late.

A 192.com survey found that 30% of households said they receive Christmas cards addressed to previous occupants; meaning 8 million cards go missing each year.

The poll also found that just 3% want to receive cards on Christmas Eve, with 71% preferring a Christmas card by mid-December.

"Cards sent to the wrong place or at the wrong time amounts to a lot of missing Christmas cheer," said Dominic Blackburn, Product Director of 192.com."

"Make sure your card arrives at the right address: even if your friend isn't in the phone book, 192.com searches hundreds of millions of name and address records, helping users verify addresses they already have for friends and family and to find updated addresses if friends have moved on," he added.

The survey also found that most prefer receiving Christmas cards from friends they've lost touch with rather than from their parents or partners.

The poll found that just 3% preferred receiving a Christmas card from their parents. Forty three percent instead most wanted a card from a missing friend; compared to one in ten preferring a card from a friend they're already in touch with. Twenty two percent most preferred a card from a boyfriend or girlfriend.

Asked what is stopping them sending a Christmas card to a friend they've lost touch with, 28% said they couldn't find their address in the phonebook, and 7% said ringing directory enquiries is too expensive.

"With the snowballing costs of directory enquiries now costing £2 for one minute, 192.com's free directory enquiries will be a relief for cash-strapped Santas," says Blackburn.

When asked what would annoy them most about a Christmas card they have received, 55% of the survey were irked by cards not addressed to them or not including their name. Thirty percent were annoyed if the sender spelt their name wrong. Thirteen percent grumbled if the sender had forgotten they had children, and 8% were bothered if the sender had misspelt their partner's name or muddled their marital status.

"Checking other household occupants and full names on 192.com can help you avoid the embarrassment of getting details in a card wrong," added Blackburn.

The survey also revealed a Christmas card's lifespan: incredibly 18% of the poll said they keep their Christmas cards for up to 10 years, with the majority, 41% keeping a card for the 12 days of Christmas. Three percent admitted to keeping a card for more than 25 years.

Asked what they would do when finding the contact details of a missing loved one, the majority, (48%) said they would send them a Christmas card 'out of the blue', rather than calling, emailing or writing a letter.


192.com is the UK's most awarded online directory, helping find people, businesses and places for four million users every month. On 192.com, users can search almost 700 million records including free directory enquiries, edited electoral roll information, local business records, interactive mapping, aerial photography and property reports.

For more information contact the 192.com Press Office.