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February 20, 2013

Animal Search UK working with 192.com to reunite pets

Animal Search UK, the UK's leading search service for missing pets, has teamed up with 192.com to help reunite more pets with owners.

192.com are giving the pet search service access to millions of names and addresses to help identify a stray's current home address.

If a lost pet arrives at a vet or rescue centre and its microchip contains out of date contact details, the owner may not be traceable. In this instance, Animal Search UK will search 192.com's 700 million public records to find the owner's current contact details.

Among the resources available on 192.com are edited electoral roll records, names of co-habitees at a property, neighbours contact details and telephone numbers. Dominic Blackburn, Product Director at 192.com said: ""Our site contains the most up to date addresses for people in the UK by collating key sources of public data."

Tom Watkins from Animal Search UK says: "We're increasingly aware of mico-chipped pets being rehomed because the chips' details were not up to date. We hope searches on 192.com will help eradicate this issue, and the pets concerned can be reunited with their owners."

Animal Search UK are also offering 192.com's people-finding facilities to the Cat's Protection, the Dog's Trust and other rescue centres to help reunite lost pets.

The compulsory Government's micro chipping scheme, to be introduced in 2016 has had mixed response from Animal Search UK.

"The scheme should be a positive step forward in terms of tracing the rightful owners of pets but it can't be relied upon entirely, and doesn't help locate a missing cat," said the search spokesperson Cherrie Preece. She added: "The microchip needs to be scanned to establish the owner, and this is not always possible. Furthermore, not all UK councils routinely scan pets involved in road accidents, and these animals can also remain unaccounted for."

The partnership between 192.com and Animal Search UK marries two powerful search sites. 192.com has 11 million unique users a month, and is used to find friends and family and verify identities. Animal Search UK's free website has an automatic lost and found pet matching system where owners can report missing pets and upload pet photographs. Those finding pets can also submit reports and photos. The website automatically notifies pet owners of potential matches, if the location and type of the missing pet indicates a positive result. Animal Search UK has over 50,000 hits a month and over 1100 lost and found pets are freely listed each month.

Animal Search UK has the UK's only professional pet search team. Uniformed pet detectives comb the UK in high visibility patrol vehicles, searching sheds and garages, quizzing members of the public and distributing posters and leaflets. Search teams are highly effective at raising awareness of missing pets and reuniting them, with an average success rate of 80%.

To report a missing pet go to: http://www.animalsearchuk.co.uk/report-a-missing-pet.php
To make a general enquiry or respond to a pet seen on the site, call Animal Search UK on 01432 266 900. To look up a name and address and get free directory enquiries go to www.192.com

About 192.com

192.com is the UK's most awarded online directory, helping find people, businesses and places for 10 million users a month. On 192.com, users can search over 700 million records including free directory enquiries, edited electoral roll information, local business listings, interactive mapping, aerial photography and property reports.

For more information contact the 192.com Press Office. Phone: 0207 909 2151