Waterside Drive, Stoke-on-trent, ST3 3NU

Area: ST3 3NU
Area Type: Poorer White & Blue Collar Workers

Poorer and older than those in the "Less Affluent Singles and Students" group, these residents encompass a mixture of couples and singles, some with children. There are also pockets of pensioners. Properties are typically smaller low quality terraces and semis, mainly mortgaged and located amongst and on the outskirts of urban centres. Typical employment includes manual and poorly paid white collar occupations. Unemployment is above the national average and car ownership is low. Mail order channels are often used to spread payments and to earn additional income through commission but levels of credit risk are above the UK average.