Wharncliffe House, Southampton, SO19 7GE

Area: SO19 7GE
Area Type: Poorer Council Tenants Including Many Single Parents

The residents of this group typically occupy low quality terraces and small flats in cosmopolitan towns and suburbs. The majority rent social housing from the council or through housing associations, although some are struggling to pay a mortgage. Within these neighbourhoods live poorly paid office and manual workers. Educational attainment is very low and unemployment is the highest in the UK. These are generally family and single areas. They are typically credit hungry, striving to make ends meet and are often unable to meet repayments. These individuals more often than not read the tabloid press.