Kingsclere Road

Basingstoke

RG21 5UQ

Demographic Area Profile - CAMEO Summary

Area: RG21 5UQ
Area Type: Less Affluent Family Neighbourhoods

These well established neighbourhoods comprise of moderately priced semi-detached and terraced properties in small towns and suburbs. These are typically family areas although we do see some individuals living alone or co-habiting. Less affluent and less educated than those in the "Comfortable Mixed Tenure" group, these residents are either starting out in their careers, bringing in a single income to support a family household or merely working in lower paid positions. Their credit risk reflects the national average. They are frequent users of the internet and typically purchase from catalogues.