Braehead Road, Edinburgh, EH4 6BB

Area: EH4 6BB
Area Type: Wealthy Neighbourhoods Nearing & Enjoying Retirement

These neighbourhoods are home to an older and often retired population some with school age children. They tend to live in spacious detached and semi-detached properties in exclusive suburban and rural areas and own two or more cars. In many cases they have paid up their mortgage and enjoy a high disposable income earned as directors or professionals. Although qualifications are lower than the Affluent Singles & Couples group, they still remain high. They are extremely serious investors, being nine times more likely to have substantial shareholdings than the average. They are well able to maintain repayments and so represent a low credit risk. They read the quality press.