Dartford Road, Dartford, DA1 3ER

Area: DA1 3ER
Area Type: Suburban Homeowners In Smaller Private Family Homes

Typically less affluent than the "Affluent Home Owning Couples & Families", these residents live in smaller less expensive semi and detached properties in small towns and pleasant suburbs. We see a mix of couples, singles and families. Typically homes are mortgaged although some are owned outright. Although this group includes directors, the majority are occupied in professional, white and blue collar employment. Car ownership is high as most residents use private transport to travel to work. Typically responsive to mail order, they are quite able to maintain repayments. They read a mix of newspapers.