192.com searches out Chameleon PR
May 4, 2007
192.com has appointed Chameleon PR's consumer division on a retained one year PR contract after a competitive five way pitch.
The programme, which starts immediately, will initially focus on promoting a significant revamp of 192.com Maps. With its complete coverage of UK streets and detailed aerial photography 192.com Maps aims to be the first point of call for UK travel directions and aerial photography and believes it has achieved a significant advantage over rivals such as Google Maps. Part of the programme will focus on promoting this advantage to businesses and there will be several significant partnerships to announce as part of the change.
The campaign will also support the company’s tenth anniversary in the summer and a major relaunch of the entire portal later in the year. Chameleon is tasked with raising awareness among all audiences about 192.com’s refreshed offer, as well as establishing an online engagement programme with key developers, bloggers and e-communities.
With over 1.5 million users every month, 192.com achieved coveted e-Superbrand status last year and won best Online Directory in the 118 Awards for the third year running. The site searches over 630 million records including free directory enquiries, current and historical Electoral Rolls, local business listings, aerial photography, property prices as well as births, marriages and deaths records as far back as the 1861 census.
Keith Marsden, managing director, 192.com says, "Chameleon demonstrated a real understanding of the importance of communicating 192.com’s ‘local’ credentials, as well as presenting a set of creative and more importantly, measurable ideas that would bring this to life across every area of our business. Unlike the likes of Google or to some extent Yahoo, 192.com offers a truly UK centric service, whether through the detail and coverage provided by our maps or the level of information we hold on UK residents or businesses. The local message will form the core of all we do this year and we look forward to working with Chameleon to really bring this to life."
Chameleon head of consumer division, Stuart Hehir says, "192.com made it clear that they were looking for a step change in their communication programme and were seeking a particular focus on social media, so the challenge was to create a series of campaigns that would not only work across traditional media channels, but would engage with communities online. We’ve already seen some of the exciting new product developments in the pipeline and can’t wait to get stuck into the programme".
Lewis PR continues to work on a retained business to business programme with 192.com.
For further press information and photography please contact the 192.com Press Office.
192.com is the de facto standard search engine for finding people, business and places in the UK. Established in 1997 by Alastair Crawford, founder of UK-Info Disk and Passado.com, the multi-award winning 192.com has over five million registered users accessing unequalled breath and depth of data.
192.com searches over 630 million records including free directory enquiries, local business listings, interactive mapping, aerial photography and property reports. Premium records include current and historical electoral rolls; the birth, deaths and marriages register; 1861 census data; and company and director reports.
192.com Business Services, the corporate arm of 192.com, delivers online identity verification and tracing solutions to over one million desktops across retail, gaming, finance and the public sector.