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August 10, 2007

exchangeandmart.co.uk maps for success with 192.com

Exchange and Mart has chosen 192.com's mapping technology for its website and also become the first client to use 192.com's business mapping solution, replacing the incumbent Via Michelin.

The leading auto exchange website has chosen the complete 192.com Maps product module suite including the Dealer Locator, Dealer Profile and Travel Directions modules. The launch took place days after signing the deal, testament to the fast implementation and customisation that can be achieved with 192.com Maps product module approach.

exchangeandmart.co.uk is one of the UK's largest buying & selling websites. The company has been using mapping or a number of years to display to both sellers and purchasers the location of their accredited dealers across the UK.

192.com Maps' offering was chosen for its high levels of interactivity, UK-centric design and complete street map coverage. 192.com Maps also boasts the highest resolution aerial photography available anywhere on the Internet.

"Exchange and Mart takes pride in offering a first class service to our customers and it is important for us to work with companies that enhance and compliment our service levels. With customer values that match our own, 192.com provides our website with the latest technologically-advanced features, utilising a superior mapping service that is both functional and easy to navigate. The service enables our users to quickly and clearly establish the location of a particular dealer, subsequently offering our advertisers further potential response." commented Nicci Pointer, Marketing (position).

Dominic Blackburn, technology director, 192.com, said: "This is a great coup for us and I am very proud of our development team. We have a number of other deals in the pipeline which will consolidate our position as providers of the best, easiest to use and most comprehensive maps for UK businesses of all sizes."

About Exchange and Mart

To use the mapping go to the website: www.exchangeandmart.co.uk

  1. Enter a car type in sections one of the home page 'search by keyword' for instance 'Audi'
  2. Click on any of the 'Trade' listings and then select the 'show location map' button

Exchange Enterprises is the specialist publishing group that owns Exchange & Mart, Auto Exchange and www.exchangeandmart.co.uk and is one of the largest publishers in the UK. Established in 1868, Exchange & Mart is part of Newsquest, one of the UK's longest serving and most trusted brands and provides its advertisers with the flexibility of both national and regional coverage. The online Exchange & Mart re-launched in August 2006 and currently attracts 883,996 visitors, offering unbeatable coverage and potential response for its advertisers.

About 192.com

192.com is ten years old and has transformed business and people search. Consistently ranked among the top most useful websites, it is now evolving into a new dimension with the best UK maps. With its local focus and passionate developers, 192.com is determined to remain number one in the UK mapping, locating and routing space.

To link your own site to an address on 192.com Maps, click the "Link to this Map" link at the top of every map page.

For further information and images please contact the 192.com Press Office.