Kwik-Fit finds new directions with 192.com Maps
Kwik-Fit has become the latest major retailer to sign up for 192.com Map Solutions. 192.com Maps, first launched to 192.com users last autumn, are gaining market share as the new breed of location and mapping solutions for business websites.
Coinciding with the recent relaunch of the Kwik-Fit site, this implementation of 192.com Business Map solutions includes multi criteria search, centre locator and profile modules as well as a journey planner. Centre search results are now returned on a fully interactive map and can be refined by MOT centres only - one of the most popular services offered by the company.
Kwik-Fit has been using digital mapping for its centre locator for over 8 years and has chosen 192.com’s mapping technology after reviewing competitor offers. As the leading automotive repair specialist in the UK, the company carries stocks of over 600,000 products from leading manufacturers including Pirelli, Michelin, Continental, Dunlop and Firestone at some 570 Centres across the country.
A further phase will incorporate mapping and centre search functionality into the online MOT booking function allowing instant confirmation of test times.
Chris Bosworth, Marketing and Business Development Director, Kwik-Fit, says “We are delighted to be working with 192.com in this way and were very impressed with the usability and design. The 192.com Maps are more detailed and clearer and we are confident that traffic to our site (and to our centres nationwide) will increase with this innovation, as it has already proved to be an effective marketing tool in the past.”
Dominic Blackburn, technology director, 192.com, adds, “We are gaining ground in this rapidly evolving market as businesses see high quality maps as a means of offering a better service to their customers and better support for their retail stores.”
About 192.com
192.com is ten years old and has transformed business and people search. Consistently ranked among the top most useful websites, it is now evolving into a new dimension with the best UK maps. With its local focus and passionate developers, 192.com is determined to remain a leader in the UK mapping, locating and routing space. 192.com’s award winning maps are available through the website as well as integrated business mapping solutions.
To link your own site to an address on 192.com Maps, click the “Link to this Map” link at the top of every map page.
For further information and images please contact the 192.com Press Office.